ECR 2023 Brand Buzz

Online analysis based on ECR 2023 mentions
in the period 24 February 2023 – 09 March 2023

01-03 MARCH

2023

The European Congress of Radiology’s (ECR) 2023 edition was conducted under the title “The Cycle of Life”. ECR 2023 took place in Vienna—its traditional spring meeting spot. The event hosted memorable multidisciplinary sessions with an input from both medical professionals and clinicians. This year’s highlight of the event was the 8-session programme focusing on training the next generation of radiologists.

Activity Over Time

Volume over time is tracked based on total online activity on LinkedIn and Twitter for the period between 24 February 2023 – 09 March 2023.

Key Event Topics

Relative shares are calculated out of all categorised posts within the respective social media.

Competitive Brand Buzz

The top 30 brands that have generated the most engagement with their social media channel activity, and what digital footprint they’ve left. Accumulated likes, favorites, comments, shares, mentiones and retweets.

Brand Strategies

What were the main highlights during the highest-ranking companies’ presence at ECR 2023?

During this year’s ECR event, Philips “seized the opportunity to offer a great deal of both innovations and interactions” by highlighting their new smart diagnostic systems and informatics solutions designed for providers to efficiently deliver patient-centric, high-quality imaging services and help improve clinical outcomes.

Siemens Healthineers “redefined computed tomography” during ECR 2023 with their new CT-detector. The technology differs from a standard energy integrating detector, converting X-ray photos directly into electrical signals and counting them with no information loss.

GE Healthcare’s highlights focused on showcasing the One-Stop Clinic for Breast as well as the Ultrasound and Invenia ABUS Clinical Education Workshops. The company has launched an operational hub that features a comprehensive 360° view that enables radiology departments to make data-driven decisions to improve outcomes.

The brand proudly showcased their healthcare IT portfolio of ultrasound system, CT and MRI scanners, as well as a c-arm and smart fluoroscopy cart that is a unique hybrid mobile C-arm, providing clinicians with fluoroscopic and radiographic image capture in one single platform.

Canon showcased their brand new Aquilion Serve and NEW Celex, providing a series of workshops and product demonstrations. The leader’s ECR 2023 presence emphasised on their philosophy and core beliefs in fostering innovation that enables professionals to enhance business results and patient outcomes.

Brand Social Share of Voice (SOV) ^NEW

The total amount of times when a brand has been mentioned both on Twitter and LinkedIn, combined.

Product Launch ^NEW

The most buzzed about new products during the event, e.g. how many times people mentioned them for the duration of the event.

SCENARIA View

SCENARIA View 128 is a premium performance CT solution, providing dependable routine application capabilities.

SIGNA™ Victor 1.5T

SIGNA™ Victor 1.5T houses the revolutionary green magnet and breakthrough solutions, such as its SIGNA™ One user experience, to help addressing today’s challenges like managing high patient volumes and rising power costs, whilst maintaining superior satisfaction.

Ultrasound System Compact Series 5000 Model

Ultrasound System Compact Series 5000 Model has a portable design and versatility, providing superb image quality and performance, whilst fascilitating first-time-right ultrasound exams for more patients.