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ECR 2024 Brand Buzz

Online analysis based on ECR 2024 mentions
in the period 26 Feb 2024 – 5 Mar 2024

28 FEB –
03 MAR


The 2024 European Society of Radiology Congress was held in Vienna 28 February – 3 March 2024. The congress was marked by a broad array of collaborative sessions, drawing insights from seasoned radiologists and interdisciplinary experts. Central to this year’s congress was an expansive programme dedicated to the latest in AI and machine learning in imaging, aimed at enriching the skill sets of both current practitioners and the rising stars of radiology.

Activity Over Time

Volume over time is tracked back to a few weeks before the event when the bulk of social media posting occurs.

Key Event Topics

Posts about the leading 5 topics are 86% of all categorised posts.

*Relative shares are calculated out of all categorised posts within the respective social media.

Deep Dive into Subtopics

* Subtopic “Innovation” in “New Product Releases” includes general conversations about new launches where type of product is not explicitly specified, but the importance of continuous innovation has been highlighted in each conversation.

Competitive Brand Buzz​

The top brands that have generated the most engagement with their social media activity – likes, comments, reshares, etc

Top 4 Brands Communication & Engagement Strategies

What did the highest ranking companies in the Brand Buzz analysis talk about and how did they engage the audience online and offline

During the ECR congress, GE Healthcare‘s communication strategy focused on demonstrating their commitment to innovation in medical imaging, engaging with customers through hands-on workshops and educational sessions. They highlighted their cross-sector partnerships and co-creation with designers and engineers to emphasize the collaborative aspect of their advancements. Additionally, GE Healthcare showcased their latest products and technologies as solutions aimed at improving patient care and optimizing healthcare workflows.

Canon‘s communication strategy during the ECR congress focused on showcasing their latest medical imaging innovations and promoting their educational initiatives. They highlighted interactive experiences such as live demonstrations, educational symposiums, and the Canon Medical Academy to engage and inform attendees. The company also celebrated the launch of new products, underscoring their commitment to advancing medical technology and fostering professional development within the radiology community.

Siemens‘ communication strategy for the ECR congress was centered on highlighting their innovations and expertise in medical imaging technology, particularly through showcasing new products like photon-counting CT scanners. They emphasized their commitment to healthcare advancement with statements like “For Everyone. Everywhere.” to indicate their global reach and inclusive approach. The company also placed significant focus on educational aspects, inviting professionals to symposiums and discussions, aiming to engage the medical community with their latest research and developments in the field.

Philips‘ communication strategy at the ECR congress focused on showcasing their advancements in medical imaging and patient experience, such as the launch of their latest mobile radiography system and a new neuro biplane system. They highlighted their commitment to sustainability and reducing carbon footprint in healthcare, aligning their product development with broader environmental goals. Furthermore, Philips leveraged the event to foster direct engagement with attendees through interactive discussions, workshops, and live demonstrations, emphasizing their role in driving innovation in healthcare technology.

TOP 20 Influencers by Conversation Impact

Roland Rott

President & CEO Ultrasound at GE HealthCare

Samuel Oliveira

Founder & CEO at Everything MRI

Philipp Fischer

Head of Computed Tomography at Siemens Healthineers


Director Global Clinical Research & Collaborations MR at Canon Medical Systems Corporation

Dr Amine Korchi

Radiologist and Neuroradiologist at 3R - Réseau Radiologique Romand SA

Nelson Ambrogio

SVP, General Manager Oncology US at Bayer Pharmaceuticals

Elisabeth Staudinger

Managing Board Member at Siemens Healthineers

Bernd Ohnesorge

President Europe, Middle East and Africa (EMEA) at Siemens Healthineers

Jyoti Gera

Global GM, General Imaging and Primary Care Ultrasound at GE Healthcare

Nicolas Villard

Médecin cadre at CHUV | Service de radiodiagnostic et radiologie interventionnelle

PD Dr. Saif Afat

Attending Radiologist (Oberarzt) at the University Hospital of Tübingen

Geoffroy Saconney

EMEA General Manager of Clinical Education at GE HealthCare

Mark Leftwich

Managing Director at Philips UK & Ireland

E. Markus D. Trumann

Product Manager at GE Healthcare

Dr. Anwar Obeidat

Chairman & Chief Executive Officer at Madina International Trading Co. Ltd.

Hugo Robalo

MR Iberia Modality Manager at GE HealthCare

John Sheehan

Co-Chair at AIMS Summit

Shimrit (M) Tamam

Sr. Product manager Go To Market at Philips

Manel Rodriguez Barrena

CEO Spain & Portugal at Canon Medical

Ben Potts

Social Media Coordinator at Journal of Medical Imaging and Radiation Sciences

Top Buzz-Generating Posts

See Also

A look back at European Respiratory Society’s Congress (ERS) 2022

Last year’s European Respiratory Society’s Congress (ERS) was held in Barcelona, Spain. The event welcomed thousands of delegates to unravel the newest advances in respiratory medicine and science.  The scientific programme featured cutting-edge scientific sessions, practical workshops, interactive educational content and networking opportunities for visitors and companies that both exhibited and attended the congress.