Online analysis based on Watches and Wonders 2024 mentions
in the period 31 Mar 2024 – 17 Apr 2024
09-15 APR
2024
Watches and Wonders 2024 was once again held in Geneva, the revered hub of horological excellence. This pivotal event convened leading watchmakers and enthusiasts from around the globe, offering an unparalleled showcase of craftsmanship and innovation. The 2024 edition featured a dynamic array of exhibitions, with special emphasis on sustainable watchmaking practices. A standout feature of the event was the comprehensive workshops aimed at inspiring and educating the future pioneers of the watchmaking industry.
Volume over time is tracked back to a few weeks before the event when the bulk of social media posting occurs.
Posts about the leading 5 topics are 97% of all categorised posts.
*Relative shares are calculated out of all categorised posts within the respective social media.
The top brands that have generated the most engagement with their social media activity – likes, comments, reshares, etc
*Johnson & Johnson’s score includes Janssen’s social interactions as Janssen is now J&J Innovative Medicine.
**GE Healthcare’s score includes BK Medical’s social interactions as BK Medical is now a GE Healthcare company.
What did the highest ranking companies in the Brand Buzz analysis talk about and how did they engage the audience online and offline
Piaget‘s communication strategy around the Watches and Wonders 2024 event was characterized by a strong emphasis on celebrity endorsements and collaborations. They particularly highlighted their association with notable ambassadors such as Lee Jun-ho and Apo Nattawin, who were frequently mentioned alongside the Piaget brand in various posts showcasing high-profile appearances at the event. Additionally, there was a significant focus on Piaget’s heritage and craftsmanship, often tying back to the brand’s innovative artistry and longstanding tradition in luxury watchmaking.
For the Watches and Wonders 2024 event, Rolex‘s communication strategy highlighted their innovative new releases and exclusive features. They focused on the introduction of new models with distinctive details such as special dial colors and precious metals, which were prominently featured in social media posts and promotional materials. Additionally, Rolex emphasized their craftsmanship and the exclusive nature of their designs, often mentioning the luxury and heritage associated with their brand.
During the Watches and Wonders 2024 event, IWC‘s communication strategy focused on highlighting their technical innovations and sophisticated design elements. They leveraged social media and promotional posts to showcase their new watch models, emphasizing the craftsmanship and unique features of each piece. Additionally, IWC effectively used strategic partnerships and celebrity endorsements to enhance their brand visibility and appeal to a broader audience.
Last year’s European Respiratory Society’s Congress (ERS) was held in Barcelona, Spain. The event welcomed thousands of delegates to unravel the newest advances in respiratory medicine and science. The scientific programme featured cutting-edge scientific sessions, practical workshops, interactive educational content and networking opportunities for visitors and companies that both exhibited and attended the congress.
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