The most versatile and compatible tool in your decision kit
In today’s data-rich world, market research is still unrivaled when you just don’t have those needed data points. When data is limited or leaves more questions than it answers, market research comes to the rescue to help you engage in a genuine conversation with the customer.
Understand your customers
Understand your customers the way they want to be understood – as real people with fears, hopes, struggles and aspirations.
Guarantee product success
Get inspired to innovate for the end consumers and make sure your new ideas reap market success with tangible improvements.
Boost your brand health
Track what consumers feel and think about your brand. Understand how you can evolve a strong relationship with them on a crowded market.
Get heard and inspire
action
From message to channels to planning – design a winning marketing campaign and tracks its success after the go-live date.
Optimize omnichannel journeys
Understand your customers’ journey in its entirety. Provide a smooth, consistent experience for each interaction in a digital world.
Deliver outstanding experience
Get a detailed look of how customers experience your product or services, amaze them and inspire loyalty.
Understand your customers
Understand your customers the way they want to be understood – as real people with fears, hopes, struggles and aspirations.
Guarantee product success
Get inspired to innovate for the end consumers and make sure your new ideas reap market success with tangible improvements.
Boost your brand health
Track what consumers feel and think about your brand. Understand how you can evolve a strong relationship with them on a crowded market.
Get heard and inspire action
From message to channels to planning – design a winning marketing campaign and tracks its success after the go-live date.
Optimize omnichannel journeys
Understand your customers’ journey in its entirety. Provide a smooth, consistent experience for each interaction in a digital world.
Deliver outstanding experience
Get a detailed look of how customers experience your product or services, amaze them and inspire loyalty.
Market research & Advanced Analytics
Reveal the drivers of brand preference and NPS®.
Train algorithms and predict KPIs.
Measure the impact of your KPIs on revenue.
Market research & Text analytics
Enrich research data with user-generated content. Start by investigating the space and building a mind map to get inspired and generate ideas. Then test with market research and develop a go-to-market strategy.
Market research & Customer Experience Management
Understand your competitive positioning by running a market-wide research, and develop your strategy. Then deep-dive into your own customer base and come up with a tactical plan.
Senior leadership
Get strategic insights about your company and competitors.
Insights & Intelligence Managers
Answer big or small questions with confidence and support data-drive strategies for your organization.
Brand & Marketing Managers
Adjust your messaging in tune with what your customers appreciate the most.
Customer Experience and Customer Service Executives
Understand which factors impact customer satisfaction and delight the customers.
Product Owners, Managers
Improve products according to customer feedback and discover competitive advantages.
Distribution & Delivery Managers
Understand how different aspect of delivery and distribution impacts the experience of customers.
Sales Managers
Understand which retailers or partners are appreciated the most by customers.
Senior leadership
Get strategic insights about your company and competitors.
Insights & Intelligence Managers
Answer big or small questions with confidence and support data-drive strategies for your organization.
Brand & Marketing Managers
Adjust your messaging in tune with what your customers appreciate the most.
Customer Experience and Customer Service Executives
Understand which factors impact customer satisfaction and delight the customers.
Product Owners, Managers
Improve products according to customer feedback and discover competitive advantages.
Distribution & Delivery Managers
Understand how different aspect of delivery and distribution impacts the experience of customers.
Sales Managers
Understand which retailers or partners are appreciated the most by customers.
