Articles

Unleash CX 2021

Alexandra-Emily Kokova
The Power of Brand and CX: some highlights from Unleash CX The added benefits of managing Brand and Customer Experience in sync and how to overcome the key challenges to achieving those synergies. The Power of Brand and CX Combined (In-practice session with Liberty Global and GemSeek) Some of the important learnings from “Unleashing Digital Customer Experience” event (Amsterdam, November 9-10th) were that for companies, consistency remains a significant challenge…

The COVID-19 Effect: How did respiratory companies deal with the pandemic

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The World Health Organization designated “Coronavirus disease (COVID-19)” as the start of the global pandemic. It had been a little over 100 years since the Spanish flu – another massive spread had hit more than half of the world back in 1918. [2] The roaming virus ultimately stormed a massive surge in almost every country. To…