Articles

Arab Health 2022: Pre, During and Post-Event Competitive Brand Buzz

Alexandra-Emily Kokova
Online analysis based on Arab Health 2022 mentions in the period 18 Jan – 1 Feb 2022 24 Jan - 27 Jan 2022 Arab Health 2022 is one of the largest significance conferences in the Middle East. Conducted in Dubai World Trade Centre, the conference took place between January 24-27. Arab Health 2022 connected service providers and manufacturers with distributors, procurement professionals, and clinicians. Activity over time: Key topics: 32%…

Unleash CX 2021

Alexandra-Emily Kokova
The Power of Brand and CX: some highlights from Unleash CX The added benefits of managing Brand and Customer Experience in sync and how to overcome the key challenges to achieving those synergies. The Power of Brand and CX Combined (In-practice session with Liberty Global and GemSeek) Some of the important learnings from “Unleashing Digital Customer Experience” event (Amsterdam, November 9-10th) were that for companies, consistency remains a significant challenge…

The COVID-19 Effect: How did respiratory companies deal with the pandemic

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The World Health Organization designated “Coronavirus disease (COVID-19)” as the start of the global pandemic. It had been a little over 100 years since the Spanish flu – another massive spread had hit more than half of the world back in 1918. [2] The roaming virus ultimately stormed a massive surge in almost every country. To…