The Future of Customer Experience: Why and How Do You Need to Address Customers’ Needs Proactively

The leaders in CX don’t disengage from their customers once they’ve sold the product or the service. Wait for something to happen – they are proactive. Offer one-size-fits-all solutions – they personalize them. See great experiences as something premium – they deliver them to everyone.
The Science of Referrals and How to Increase their Effectiveness as a Customer Acquisition Tool

The Fintech industry has not only been challenging the way we view our finances but how the industry uses various marketing tactics. The most successful
The Unexpected Depth of Text Data

Explore the complexity and depth of text data, highlighting its value in understanding customer feedback and sentiment.
CX Analytics: Taking the Complexity Out of It

Discover the importance of using clear, user-friendly analytics tools to make sense of CX data and derive actionable insights.