HeidelbergMaterials Accelerated its Customer-Centric Transformation Journey on 38 Markets with GemSeek‘s CX Platform
2,000+ successful improvement initiatives inspired by customer feedback 70% response rate 100% close the loop rate The business problem Heidelberg Materials is one of the world’s largest building materials companies and a pioneer of customer experience management in the heavy industry sector. The company started its CX transformation journey back in 2013 with 3 key strategic objectives: Drive customer-centric culture by involving all levels of the organisation Differentiate versus competitors…