In this edition:
How Roche uses predictive analytics to amplify silent customer voices
Roche Diagnostics was facing a challenge: how to truly understand the needs of their “silent customers”. To solve this, they teamed up with GemSeek, Part of Accenture Song to harness the power of predictive analytics. By analysing vast amounts of unstructured data, they uncovered hidden patterns and insights about customer behaviour and sentiment. This innovative approach allowed Roche to identify specific areas for improvement, leading to targeted actions that enhanced customer satisfaction and loyalty.
Unlocking growth: Digital innovation in commercial manufacturing
In the latest episode of “Driving Digital in Biopharma,” host Tom Lehmann talks with Morrey Atkinson, Chief Technology and Operations Officer at Vertex Pharmaceuticals. Morrey delves into Vertex’s commitment to innovation, emphasising their flexible, modality-agnostic approach to disease treatment. He also highlights how Vertex strategically utilises contract development and manufacturing organisations (CDMOs) to optimise global manufacturing, ensuring swift and reliable delivery of therapies.
Healthcare News
The increasing complexity and cost of medical equipment services
Breaking Boundaries: How femtech is revolutionising healthcare
3D printing increases user confidence, saves on procedure times
About GemSeek, Part of Accenture Song
Experience our insights and analytics tailored for the MedTech industry. GemSeek, Part of Accenture song supports global medical device manufacturers and healthcare providers in improving brand equity, product validation, and customer experience. As a trusted partner to leading medical equipment providers, we offer comprehensive customer experience programs and data-driven decision-making. Gain in-depth market understanding to enhance product strategy, competitive benchmarking, and customer satisfaction.
