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Discover What’s Trending at RSNA 2023 with our Brand Buzz Report

26 – 30 November, 2023
Chicago, Illinois

Register Now to Get Your Free Brand Buzz Report

We publish Brand Buzz reports around key healthcare events, giving you an understanding of which companies and topics have dominated digital conversations. With the Brand Buzz insights you can evaluate event impact, gain a competitive edge, refine future marketing strategies, and connect with influencers and collaborators. Here’s how:

Quantify Your Brand Buzz and Reach

Measure social media metrics like likes, shares, and comments to gauge content impact.

Identify Key Topics That Resonated

Analyze insights on trends to align content with your target audience's interests.

Identify Key Thought Leaders and Influencers

Connect with influencers to expand the reach of your brand voice to a wider audience.

Benchmark Against Competitors

Compare your influence score with your competitors.

Evaluate Event Success and Impact

Assess social media efforts to improve future strategies.

A Look Back at RSNA 2022: Top Buzzworthy Topics and Influential Voices 

RSNA 2022 took place from the 27th of November to the 1st of December at McCormick Place in Chicago, Illinois. The event provided one of the best opportunities to learn about the latest developments in medical imaging research, education, and technology from around the world. Check out our Brand Buzz report for RSNA 2022 and discover the most engaging brands, influential leaders, and popular topics that have caught the audience’s interest.

Drive Business Transformation with our Voice of the Customer Solutions

Navigate the competitive market landscape with confidence, leveraging our Voice of the Customer solutions for data-driven insights that go beyond mere numbers.

We help you decode the complex emotions and perceptions that surround your brand, ensuring that your product launches aren’t just newsworthy but genuinely successful:

  • With our Brand Experience service, we’re not just crunching data; we’re interpreting it to uncover actionable insights about your brand’s standing.

  • When it comes to launching new products, оur Product Experience insights don’t just skim the surface; we go in-depth to make sure every feature resonates with your target audience. And let’s not forget the power of the right message.

  • With Message & Value Proposition Testing, we make sure your marketing message not only reaches but also deeply connects with your audience.

How We Unlocked a Winning Messaging Strategy for a Radiology Product

The Challenge

Our client, a global MedTech player, was planning to launch a new product in the field of radiology. In order to ensure maximum market penetration, the client needed insights on what marketing message resonates the most with its target group.


  • Russia
  • France
  • UK
  • Germany
  • USA
  • China

Our Solution

Our approach was to combine thorough desk research with in-depth interviews involving hospital heads and administrators. This two-step strategy shaped our early hypotheses, paving the way for a comprehensive study. Specifically, we:

  • Evaluated our client’s three core value propositions against competitor messaging.
  • Probed essential message components and assessed their impact on the audience.
  • Determined optimal communication methods and the prime times to engage medical facilities.

The Results

We delivered a detailed report to our client, addressing every critical question about their marketing approach: the content of the message, the ideal platforms, the best timing, and the target audience.

Equipped with our insights and a deep understanding of the competition, the client was well-prepared to pinpoint opportunities and avoid pitfalls. This paved the way for a successful Go-To-Market (GTM) strategy, yielding swift and positive outcomes in all primary markets.

Book a Free Personalised Consultation

We understand that every business is unique, which is why we offer a personalised consultation with our Head of Healthcare Insights and Analytics, Ivan Stoyanov, to help guide and support you in leveraging customer insights to reach your product, marketing, and business objectives


Head of Healthcare Insights and Analytics