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ESC 2023 Brand Buzz

Online analysis based on ESC 2023 mentions
in the period 17 August 2023 – 03 September 2023

25-28 AUG


The European Society of Cardiology Congress (ESC) 2023 returned to Amsterdam with the theme “Joining forces to protect the heart”, serving as a nexus for medical professionals to collaborate and enrich their knowledge. This year’s spotlight was on the rapidly evolving field of heart failure, with a comprehensive program that covered the full spectrum of cardiology. Nearly 3,500 abstracts were presented by 3,000 investigators from 86 countries, and the congress featured a new Clinical Implementation Track to help healthcare professionals apply the latest research in practice.

Activity Over Time

Volume over time is tracked back to one month before the event when most exhibitors started announcing their participation.

Key Event Topics

* Relative shares are calculated out of all categorised posts within the respective social media. Posts about the leading 5 topics are 63% of all categorised posts.

**In Twitter only, New Product Release ranked higher than Partnerships.

Competitive Brand Buzz

The top brands that have generated the most engagement with their social media activity – likes, comments, reshares, etc

Brands Strategies & Key Topic Comparison

What did the highest ranking companies in the Brand Buzz analysis talk about?

GE HealthCare focused on product launches, customer engagement, and thought leadership in the cardiology space. They unveiled two key products, Vscan Air SL and CardioVisio for AFib, aimed at rapid cardiac assessments and decision support, respectively. They emphasized the importance of these innovations in addressing the challenges of cardiovascular disease, showcased their commitment to customer-centric solutions, and highlighted their collaborations with industry experts to improve cardiac care.

Novo Nordisk’s communication strategy focused on thought leadership, research, and the interconnectedness of cardiovascular disease with other conditions like diabetes and obesity. The company highlighted discussions with medical experts on the importance of proactive treatment and education, emphasizing their commitment to driving change through science, data, and innovation. The company also celebrated their 100th anniversary to underscore their long-term commitment to healthcare.

Abbott’s announcements centered on showcasing groundbreaking clinical data, particularly from their ILUMIEN IV study, to emphasize the role of intravascular imaging in improving patient outcomes for complex coronary diseases. The company also offered hands-on tutorials and symposiums led by experts, aiming to educate attendees on the latest innovations in cardiac rhythm management and percutaneous coronary intervention (PCI). Abbott highlighted the collaborative efforts of their team and investigators, inviting the community to review their data and join discussions, thereby positioning themselves as a leader in cardiovascular solutions.

TOP 20 Influencers by Conversation Impact

Roland Rott

President & CEO Ultrasound at GE HealthCare

Julie (Miller) Tyler

Senior Vice President and President of Abbott's Vascular Business

Peter J Arduini

President & CEO at GE HealthCare

Bert van Meurs

Chief Business Leader Image Guided Therapy and Precision Diagnois and Member of the Executive Committee at Royal Philips

Ruud Dobber

Executive Vice President and President, BioPharmaceuticals Business Unit at AstraZeneca

Catherine Estrampes

President and CEO, US & Canada at GE Healthcare

Marie-France Tschudin

President, Innovative Medicines International and Chief Commercial Officer, Novartis

Samuele Doratori

Head of CardioMetabolic & Venous Diseases - Global Product Strategy

Samuel Conaway

President Cardiology Sales at Boston Scientific | MBA, Sales & Marketing

Anitha Achyutha

Director, Clinical Research (Farapulse PFA), Electrophysiology, Boston Scientific

Erik Rafflenbeul

Consultant Interventional Cardiologist at Schön Klinik Hamburg Germany

C. Michael Gibson

CEO non-profit Baim / PERFUSE Research Institute, Harvard Professor, Cardiologist BIDMC, Founder & Chairman

Marino Scherillo

Director Cardiology & CCU AORN "SAN PIO" Hospital Benevento - Italy Secretary-General ANMCO Scientific Committee

Lauren Roberts

Cardiovascular Sales Specialist at GE Healthcare

Murdo Gordon

Executive Vice President, Global Commercial Operations at Amgen

Rob Walton

President & CEO, Europe, Middle East & Africa at GE Healthcare

Tienush Rassaf

Direktor Klinik für Kardiologie und Angiologie bei Universitätsklinikum Essen

Dr. Martha Gulati

President ASPC, Cardiologist, Researcher and Teacher

Gaia Banks

Cardiac MRI-Global Clinical Marketing, Siemens Healthcare

Nick West

Chief Medical Officer & DVP, Global Medical Affairs, Vascular, Abbott

Top Buzz-Generating Posts

See Also

A look back at ESC Congress 2022: Top Buzzworthy Topics and Influential Voices

Last year, the top event topics based on social media mentions were “Training & Education,” “Heart Failure,” “Diagnostics,” and “Pharmaceuticals.” Explore other buzzing highlights from the ESC Congress 2022.”