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RSNA 2023 Brand Buzz

Online analysis based on RSNA 2023 mentions
in the period 20 Nov 2023 – 04 Dec 2023

26-30 NOV


The RSNA 2023 Annual Meeting, held in Chicago, was a landmark event in the radiological community, drawing over 50,000 attendees, including professionals from various medical fields. This year’s meeting featured over 2,000 educational presentations and courses led by renowned experts. The event provided attendees with insights into the latest advancements in radiology, emphasizing AI developments and products, as well technologies that enable patient-centered care and environmentally friendly approaches in healthcare.

Activity Over Time

Volume over time is tracked back to a few weeks before the event when the bulk of social media posting occurs.

Key Event Topics

Posts about the leading 5 topics are 81% of all categorised posts.

*Relative shares are calculated out of all categorised posts within the respective social media.

Deep Dive into Subtopics

* Subtopic “Innovation” in “New Product Release” includes general conversations about new launches where type of product is not explicitly specified, but the importance of continuous innovation has been highlighted in each conversation.

* Subtopic “General” in “Information systems (RIS & HIS)” includes all conversations about Information Systems that can’t be classified to one of the other subtopics.

Competitive Brand Buzz​

The top brands that have generated the most engagement with their social media activity – likes, comments, reshares, etc

Brands and Topics Proximity

Explore how brands and topics are interconnected in a visual way in our cognitive map. The button below opens the interactive map in a new window.

Top 3 Brands Communication & Engagement Strategies

What did the highest ranking companies in the Brand Buzz analysis talk about and how did they engage the audience online and offline

GE HealthCare focused on showcasing their latest technological advancements and emphasizing the scalability and future-proofing of healthcare solutions. The company highlighted their innovative AI-enabled tools like AMX Navigate, Revolution Ascend, and Allia IGS, demonstrating a commitment not just to improving efficiency but also empowering healthcare professionals to deliver exceptional care. This approach underscored GE Healthcare’s role in shaping the future of healthcare through intelligent and efficient solutions. Additionally, their strategy included promoting collaboration between medical technology innovators, healthcare systems, and academia, emphasizing the community’s collective effort in advancing healthcare technologies. By engaging with customers and colleagues through panels and interviews, GE Healthcare reinforced the importance of collaboration and community in driving innovation and improving patient outcomes in the evolving healthcare landscape.

Philips showcased their commitment to innovative healthcare solutions, particularly emphasizing the integration of artificial intelligence (AI) and sustainable practices in medical imaging technologies. The company highlighted advancements in various imaging modalities like MRI, CT, and Ultrasound, showcasing their latest AI-driven efficiencies and helium-free MRI technologies. Philips also placed a strong focus on the importance of sustainable healthcare, with innovations like the BlueSeal Mobile MR representing significant steps towards environmentally friendly medical practices. Philips used the platform to promote their integrated diagnostic approach, connecting radiology, cardiology, pathology, and oncology with a data management ecosystem for enhanced interoperability and analytics. The company’s approach at RSNA reflected a commitment to advancing healthcare technology while maintaining a patient-centric focus and supporting healthcare professionals in delivering efficient and effective care.

Siemens Healthineers highlighted their dedication to pioneering breakthroughs in healthcare technology, with a focus on advanced imaging, AI integration, sustainability, and enhancing patient care pathways, particularly in cancer care. This involved showcasing technologies like multi-organ AI solutions and discussing their impact on patient treatment.
A significant highlight was the presentation of their advanced CT scanners, particularly the NAEOTOM Alpha with photon-counting technology and the SOMATOM Pro.Pulse that offer enhanced clarity and precision.
The company also highlighted AI’s role in transforming radiology, with prototypes already in use at various healthcare institutions, enhancing the accuracy and efficiency of diagnostic processes.
Siemens Healthineers demonstrated a commitment to embedding sustainable practices in their operations and product design, aligning with the growing global emphasis on environmental responsibility in healthcare.

Brand Social Share of Voice (SOV)

The total amount of times when a brand has been mentioned both on Twitter and LinkedIn, combined.

Top 5 Product Launches

Which specific new products or launches generated the highest Share of Voice (% of mentions out of total product mentions)?


GE HealthCare celebrated the 40th Anniversary of the SIGNA MR line with the launch of SIGNA Champion – new 1.5T wide bore MRI scanner.



MR Smart Fit coils

The 3 new ultra-light weight coils provide exceptional flexibility, significant reduction in patient setup time and optimization with Philips’ SmartSpeed AI solution.




A new dual source CT scanner of Siemens that delivers the temporal resolution and scan speed needed to reduce motion artifacts in challenging patients.



Aquilion ONE

The latest Canon‘s CT system with two AI-assisted cameras for precise positioning, lateral table movement and 16cm of anatomical coverage.



ARK 3.0

The latest version of the zero-coding platform that allows you to create your own Al to detect critical anomalies for all body parts and abnormalities



TOP 20 Influencers by Conversation Impact

Jan Beger

Senior Director at GE HealthCare

Atul Gupta, MD

Chief Medical Officer, Image Guided Therapy and Precision Diagnosis at Philips

Philipp Fischer

Head of Computed Tomography at Siemens Healthineers

Suzie Bash

Medical Director of Neuroradiology at San Fernando Valley Interventional Radiology & Imaging, RadNet

Jean.luc Procaccini

President and CEO MICT at GE Healthcare

Peter J Arduini

President & CEO at GE HealthCare

Jessica Vieira

Product Manager | Computed Tomography and Nuclear Medicine at Canon

Rajesh Kumar

Director of Clinical Marketing & Application MENA & India United Imaging Healthcare

David Pacitti, MBA

President and Head of the Americas at Siemens Healthineers

Jason Gow

Field & Marketing Operations Leader, Asia Pacific (AKA) at GE Healthcare

Dimitry Tran

Co-Founder at | |

Sonja Wehsely

Managing Director Central Eastern Europe & Central Asia at Siemens Healthineers

Philipp Wolber

Global Product Marketing Manager - Photon-counting CT at Siemens Healthineers

Lisa Hyna

Head of Global Marketing Interventional Radiology at Siemens Healthineers

Billy Williams

Senior Business Development Lead - Radiology, Radiation Oncology & Surgical AISenior Business Development Lead - Radiology, Radiation Oncology & Surgical AI at Metric Search

Simon Philip Rost

Chief Marketing & Strategy Officer at GE HealthCare

Rafael Palombini

President & CEO for Latam at GE Healthcare

Rachel Gilbreath

President at GE Healthcare

Chiara Pusillo

MRI Clinical Application Specialist at Esaote

Gerd Krueger

President of Radiology at Bayer Pharmaceuticals

Top Buzz-Generating Posts

See Also

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