Competitive Benchmark: POC Ultrasound Customer Service
The Business Problem Our client, a global leader in medical imaging equipment, needed an overview of the point of care (POC) ultrasound customer service market. Our client needed general landscaping of the key market players, competitive service propositions and future trends. Our Solution Our approached included three steps: Granular desk research on market trends, regional preferences towards service offerings and selected competitors' service offerings In-depth interviews with key decision makers…