Success Stories

Empowering Philips’ Go-to-Market Strategy through GemSeek’s Voice of the Customer (VOC) Simulator

Alexandra-Emily Kokova
The Business Problem Our client--Philips, transformed their product and solution development mindset through a customer-first approach, where the company's main focus in solution and product development is addressing their customers' most urgent needs. When Philips started working on an integrated solution for heart disease treatment, they reached out to us. We were tasked to ensure their successful positioning and launch. Our Solution Amid a raging COVID-19 pandemic, however, the needs…

Competitive NPS Program Revamp: Full Healthcare Portfolio​

Alexandra-Emily Kokova
The Business Problem Our client—a world leader in medical device and health IT — wanted to revamp their ongoing global competitive NPS program and the entire healthcare portfolio the program covers. The current competitive NPS program had limited access to target audience and was taking longer than expected. Any annual changes made consistent tracking a harder task to accomplish. Our Solution We designed a more actionable and consistent NPS program…

Advancing Philips’ go-to-market strategy for a successful surgery product re-launch

Alexandra-Emily Kokova
The Business Problem Philips—a global medical device and health IT leader, consolidated together their existing surgery products and solutions into an entirely new surgery portfolio. The company’s marketing team developed a new vision, messaging and go-to-market strategy for their new proposition. We were tasked with executing a holistic study and gather insights to help Philips: Navigate and select the most appropriate messaging materials to better differentiate from competitors in the…

Leading Telecom Operator Understands Customer Pain Points in Greater Detail With Text Analytics

Alexandra-Emily Kokova
500% ROI Of the customer rescue program in the 1st year after implementation​ 34% reduction Of the customer rescue program in the 1st year after implementation​ 92% of superdetractors Are precisely identified due to the high accuracy of the model​ The business problem Our client, a leading telecom provider has had a working Voice of the Customer program for a long time and the Medallia platform has been instrumental in…

Competitive Brand Perception & Market Pulse​

Alexandra-Emily Kokova
2x more respondents​ x3 ROI The business problem Our client, a global medical device and health IT leader, wanted to revamp their ongoing brand perception and market pulse study. The current setup allowed for very partial coverage, low actionability and dispersed reporting.​ Markets: USA, Japan, Germany, France, UK Our Solution GemSeek’s experience in MedTech and brand studies enabled transforming our client’s old mixed approach to a statistically proven one. The team collected insights on:​ The brand awareness, consideration, preference…

Concept Testing in the Home Respiratory Services Domain

Alexandra-Emily Kokova
increase of customer base increase market position increase offerings and single out differentiating features The Business Problem A leading manufacturer of respiratory care products wanted to further strengthen their presence and ultimately, understand whether their innovative new service would be well accepted to solidify their position as a market leader in the United States. Our Solution In order to create a holistic picture behind the driving factors influencing choices and…