Competitive Brand Perception & Market Pulse
2x more respondents x3 ROI The business problem Our client, a global medical device and health IT leader, wanted to revamp their ongoing brand perception and market pulse study. The current setup allowed for very partial coverage, low actionability and dispersed reporting. Markets: USA, Japan, Germany, France, UK Our Solution GemSeek’s experience in MedTech and brand studies enabled transforming our client’s old mixed approach to a statistically proven one. The team collected insights on: The brand awareness, consideration, preference…