Increasing brand satisfaction through user attitude studies

The business problem Our client, a leading financial services provider, tasked us to provide high-value, strategic insights for two markets separately. The project started with a pilot in Italy and had a subsequent second part in the UAE. Our task The main goal of the project was to gain a deeper and more granular understanding of brand awareness and brand loyalty, as well as benchmark the company against its main…

Insurance beyond NPS®: Leader’s blueprint to delivering great CX

Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research A while ago we organised a webinar, where 2 global insurance leaders and our partners form Medallia sat down for an hour-long discussion on what’s happening in the insurance world at the moment. Among the topics were successful employee engagement initiatives, measuring CX impact on business and organisational metrics and how the industry is doing after…

GemSeek Healthcare Newsletter – May, 2021

Healthcare Insights, 05/21 Healthcare Success Story: Product concept, price & GTM test The CX Impact Podcast: Episode 12 CX Insights: The intersection of past, present & future GemSeek: Customer Centricity World Series 2021 Winner MedTech news update HEALTHCARE SUCCESS STORY Strategic insights for hospital operation & financial improvement To provide strategic recommendations for efficient product positioning, we performed deep-dives into our client's competitors' services and solutions, deployment mode, target groups…

Episode 13: Transforming B2B CX

From operational excellence to ultimate customer success Episode 13 of the CX Impact Podcast focuses on the key ingredients of achieving operational excellence and ultimate customer success. Our guest, the Global Principal of CX in HeidelbergCement - Judith van Heerwarden, sits down for a conversation on customer-centric culture and how to launch a successful CX and a global framework across 40 markets. Judith has 10+ year-experience in cultivating problem-solving and…

GemSeek Healthcare Newsletter, April 2021

Healthcare Insights, 04/21 GemSeek success story: Competitive intel & customer segmentation GemSeek CX impact framework: Prioritise & scale up high-return CX initiatives GemSeek at Medallia Experience 2021 Medtech news update SUCCESS STORY Competitive intel & customer segmentation Our client, a global medtech leader in radiology, surgery and emergency medicine, had to stand out from the competition and provide complete solutions to improve its current market position. Take a look at…

Episode 12: Reinventing partnerships with CX vendors

Make the most out of your CX partnerships In this episode of the CX Impact Podcast, our host Momchil Blaskov has a sit down with procurement expert Alex de Groot. What it takes to sustain a credible partnership with a CX vendor? How to select your CX vendor and ways to boost the value while keeping costs reasonable. Alex has over decade of experience in procurement expert. His resume includes…