Author: Mila Krasteva

The customer-centric transformation of HeidelbergCement Group, enabled by GemSeek, recognised at the Customer Centricity World Series 2021

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research We are proud and humbled to announce that our project with HeidelbergCement Group was awarded at the Customer Centricity World Series virtual finals ceremony last night, May 19th 2021 in 3 categories: Business Change or Transformation B2B Customer Centricity OVERALL WINNER HeidelbergCement’s customer-centric transformation overcame competition from Volvo, Brenntag and others in the Business Change or…

The Best Customer Insights Are Found at The Intersection of Past, Present and Future

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research TABLE OF CONTENTS It’s not about how you get those customer insights, it’s what you do with them > Getting customer insights about past experiences > Real-time customer insights to act quickly > Customer insights for the future > It’s not about how you get those customer insights, it’s what you do with them Understanding customers…

The future of industry events: Rise of virtual and hybrid formats

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research TABLE OF CONTENTS Bye, bye business trips and congress tourism > The benefits of event virtualization> The downside of going digital > Why isn’t the (near) future fully digital> The rise of the hybrid event> Bye, bye business trips and congress tourism Bright lights, roaring applause. Oh, the excitement and anticipation as we were coming on…

RSNA 2020 During & Post-event Online Brand Buzz Performance

Mila Krasteva
Online analysis based on RSNA mentions in the period 29 Nov – 9 Dec 2020 29 Nov - 5 Dec 2020 The 106th Scientific Assembly and Annual Meeting by the Radiological Society of North America was held as an all-virtual event November 29–December 5, 2020. RSNA 2020 is where healthcare and medtech professionals found fresh opportunities to connect with the global radiology community and got a front row seat to…

RSNA 2020 Pre-event Online Brand Buzz Performance

Mila Krasteva
Online analysis based on RSNA mentions in the period 29 Nov – 5 Dec 2020 29 Nov - 5 Dec 2020 The 106th Scientific Assembly and Annual Meeting by the Radiological Society of North America will be held as an all-virtual event November 29–December 5, 2020. RSNA 2020 is where you'll find fresh opportunities to connect with the global radiology community and get a front row seat to the latest…

Telecoms Senior Sales Consultant

Mila Krasteva
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Some things in life are rare. Gold, for example. Black swans. Banksy’s graffiti. Identical twins. So are multiple award-winning companies. Companies that are expanding right now. Companies that can predict what customers will do next. Companies that know the telecommunications sector inside out. Yes, we are such a company. GemSeek helps companies such as Liberty Global,…