HEALTHCARE

The optimal route to market success for medical device
and hospital leaders

INNOVATE AND GROW FASTER AND BOLDER THROUGH THE POWER OF PREDICTIVE ANALYTICS

Take Strategic Decisions with Confidence

Everything that can be predicted through data – what are customers, partners, competitors likely to do next, we will.
What’s more we will recommend the optimal approach to deal with your challenges, freeing you up to focus on what
matters most. Braver, bigger moves to improve the health of every single person on the planet.

How we help OEMs gaining competitive advantage:

Improve experience & loyalty

We measure and improve
experience of HCPs and patients
with your solutions (products,
services, consulting). We evaluate
performance across all touch points
to learn what drives loyalty and
provide benchmark vs. key rivals.
The next phase is to link satisfaction
to business KPIs. Following all these
steps, we help our clients to deliver
seamless experience and boost
sales and retention.

Stay ahead of the curve 

We follow, understand and
predict competitive moves of
established competitors and
disruptive market entrants. We
provide real-time insights on their
strategy, marketing, sales,
products, services, partnerships
to guarantee that you will act
quickly on their moves and drive
innovation.

Get & grow customers

We help our clients to establish
long-term partnerships with new
and existing customers by
unlocking hidden insights on unmet
needs, preferred vendors,
decision-making process, business
model. etc. We identify top priority
segments and provide guidance on
personalized sales and marketing
strategy to win market share.

Develop winning solutions

We support our clients in
launching and establishing
winning products and services.
Our work covers the entire
solution lifecycle starting with
initial opportunity assessment,
through pre-launch concept
testing, price positioning and
messaging to post-launch
evaluation and future roadmap
development.

These companies trust us

With our partnership leading medical device producers have been able to continously track and improve brand preference leading to solid revenue growth.

Get geared up for success now!

TALK TO OUR INDUSTRY LEAD NOW!

Omnichannel Analytics Solutions

Customer Analytics Data.

CUSTOMER EXPERIENCE

NPS and key driver analysis

CUSTOMER SEGMENTATION

Behavioral and demographics, Rule-based and clustering

DECISION-MAKERS ANALYSIS

Influence, importance, purchase drivers and criteria

CUSTOMER/PATIENT JOURNEY

Mapping, key touchpoints and opportunities

Market Assessment.

OPPORTUNITY ASSESSMENT

Market structure & growth potential, drivers and barriers

COMPETITIVE LANDSCAPE

Key competitors profiling and deep-dives, SWOT, gap analysis

PRICING OPTIMIZATION

Acceptable price range, price sensitivity, revenue maximization

MODELLING & FORECASTING

Sizing, unit sales, prices, market share and profit, policy impact

Brand positioning.

CONCEPT AND MESSAGE TESTING

Interest, relevance, believability and willingness to purchase, message audit

BRAND POSITIONING

Brand benefits and pillars, functional and emotional benefits

CAMPAIGN MEASUREMENT

ROI, KPI impact, engagement and follow-up actions

EVENT EVALUATION

Lead generation, social media buzz, brand image attributes

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