The optimal route to market success for medical device and hospital leaders

Everything that can be predicted through data – what are customers, partners, competitors likely to do next, we will.

What’s more we will recommend the optimal approach to deal with your challenges, freeing you up to focus on what matters most. Braver, bigger moves to improve the health of every single person on the planet.

TALK TO OUR INDUSTRY LEADER NOW!

Trusted by

Our healthcare team is currently working with 4 of the leading 5 imaging equipment producers and with some of leading respiratory care equipment companies.

How we help OEMs gaining competitive advantage:

Improve experience & loyalty

We measure and improve experience of HCPs and patients with your solutions (products, services, consulting). We evaluate performance across all touch points to learn what drives loyalty and provide benchmark vs. key rivals. The next phase is to link satisfaction to business KPIs. Following all these steps, we help our clients to deliver seamless experience and boost sales and retention.

Stay ahead of the curve

We follow, understand and predict competitive moves of established competitors and disruptive market entrants. We provide real-time insights on their strategy, marketing, sales, products, services, partnerships to guarantee that you will act quickly on their moves and drive innovation.

Get & grow customers

We help our clients to establish long-term partnerships with new and existing customers by unlocking hidden insights on
unmet needs, preferred vendors, decision-making process, business model. etc. We identify top priority segments and provide guidance on personalized sales and marketing strategy to win market share.

Develop winning solutions

We support our clients in launching and establishing winning products and services. Our work covers the entire solution lifecycle starting with initial opportunity assessment, through pre-launch concept testing, price positioning and messaging to post-launch evaluation and future roadmap development.

Improve experience & loyalty

We measure and improve experience of HCPs and patients with your solutions (products, services, consulting). We evaluate performance across all touch points to learn what drives loyalty and provide benchmark vs. key rivals. The next phase is to link satisfaction to business KPIs. Following all these steps, we help our clients to deliver seamless experience and boost sales and retention.

Stay ahead of the curve

We follow, understand and predict competitive moves of established competitors and disruptive market entrants. We provide real-time insights on their strategy, marketing, sales, products, services, partnerships to guarantee that you will act quickly on their moves and drive innovation.

Get & grow customers

We help our clients to establish long-term partnerships with new and existing customers by unlocking hidden insights on
unmet needs, preferred vendors, decision-making process, business model. etc. We identify top priority segments and provide guidance on personalized sales and marketing strategy to win market share.

Develop winning solutions

We support our clients in launching and establishing winning products and services. Our work covers the entire solution lifecycle starting with initial opportunity assessment, through pre-launch concept testing, price positioning and messaging to post-launch evaluation and future roadmap development.

Some feedback about our work

Philips

The one thing that makes GemSeek my preferred partner for Marketing Intelligence projects is that I know, I don´t have to worry. In essence, any obstacle coming into our way or urgent requests are managed effectively and super professionally. THANKS for the great support delivered: In time, with passion and within budget.

Carl Machado, PhD, MA, Certified Paramedic;
Business Development & Project Leader

General Electric Healthcare

GemSeek did an excellent job in the recent engagement to pull together the insights which were well received by the stakeholders. In spite of project- and market-specific challenges, GemSeek were flexible in their approaches and got us the best insights possible.

Anand Viswanathan,
Value Proposition & Insights Leader

Nuffield Health

We’ve been able to highlight where issues are and what the customers really think about sites and build action plans based on these issues. Then we track the impact these changes have had on the business at a national, regional and local level.

Tom Mayor

Ospedale pediatrico Bambino Gesù

So far, they absolutely loved the report for the clarity of the information and the intuitive lay out! Excellent Job! To all the Team!

Philips

The one thing that makes GemSeek my preferred partner for Marketing Intelligence projects is that I know, I don´t have to worry. In essence, any obstacle coming into our way or urgent requests are managed effectively and super professionally. THANKS for the great support delivered: In time, with passion and within budget.

Carl Machado, PhD, MA, Certified Paramedic;
Business Development & Project Leader

General Electric Healthcare

GemSeek did an excellent job in the recent engagement to pull together the insights which were well received by the stakeholders. In spite of project- and market-specific challenges, GemSeek were flexible in their approaches and got us the best insights possible.

Anand Viswanathan,
Value Proposition & Insights Leader

Nuffield Health

We’ve been able to highlight where issues are and what the customers really think about sites and build action plans based on these issues. Then we track the impact these changes have had on the business at a national, regional and local level.

Tom Mayor

Ospedale pediatrico Bambino Gesù

So far, they absolutely loved the report for the clarity of the information and the intuitive lay out! Excellent Job! To all the Team!

Unlock the power of data

Customer Analytics Data

CUSTOMER EXPERIENCE

NPS and key driver analysis

CUSTOMER SEGMENTATION

Behavioral and demographics, Rule-based and clustering

DECISION-MAKERS ANALYSIS

Influence, importance, purchase drivers and criteria

CUSTOMER/PATIENT JOURNEY

Mapping, key touchpoints and opportunities

Market Assessment

OPPORTUNITY ASSESSMENT

Market structure & growth potential, drivers and barriers

COMPETITIVE LANDSCAPE

Key competitors profiling and deep-dives, SWOT, gap analysis

PRICING OPTIMIZATION

Acceptable price range, price sensitivity, revenue maximization

MODELLING & FORECASTING

Sizing, unit sales, prices, market share and profit, policy impact

Brand positioning

CONCEPT AND MESSAGE TESTING

Interest, relevance, believability and willingness to purchase, message audit

BRAND POSITIONING

Brand benefits and pillars, functional and emotional benefits

CAMPAIGN MEASUREMENT

ROI, KPI impact, engagement and follow-up actions

EVENT EVALUATION

Lead generation, social media buzz, brand image attributes

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