The optimal route to market success for medical device and hospital leaders
Everything that can be predicted through data – what are customers, partners, competitors likely to do next, we will.
What’s more we will recommend the optimal approach to deal with your challenges, freeing you up to focus on what matters most. Braver, bigger moves to improve the health of every single person on the planet.
Trusted by
Our healthcare team is currently working with 4 of the leading 5 imaging equipment producers and with some of leading respiratory care equipment companies.
How we help OEMs gaining competitive advantage:
Improve experience & loyalty
We measure and improve experience of HCPs and patients with your solutions (products, services, consulting). We evaluate performance across all touch points to learn what drives loyalty and provide benchmark vs. key rivals. The next phase is to link satisfaction to business KPIs. Following all these steps, we help our clients to deliver seamless experience and boost sales and retention.
Stay ahead of the curve
We follow, understand and predict competitive moves of established competitors and disruptive market entrants. We provide real-time insights on their strategy, marketing, sales, products, services, partnerships to guarantee that you will act quickly on their moves and drive innovation.
Get & grow customers
We help our clients to establish long-term partnerships with new and existing customers by unlocking hidden insights on
unmet needs, preferred vendors, decision-making process, business model. etc. We identify top priority segments and provide guidance on personalized sales and marketing strategy to win market share.
Develop winning solutions
We support our clients in launching and establishing winning products and services. Our work covers the entire solution lifecycle starting with initial opportunity assessment, through pre-launch concept testing, price positioning and messaging to post-launch evaluation and future roadmap development.
Improve experience & loyalty
We measure and improve experience of HCPs and patients with your solutions (products, services, consulting). We evaluate performance across all touch points to learn what drives loyalty and provide benchmark vs. key rivals. The next phase is to link satisfaction to business KPIs. Following all these steps, we help our clients to deliver seamless experience and boost sales and retention.
Stay ahead of the curve
We follow, understand and predict competitive moves of established competitors and disruptive market entrants. We provide real-time insights on their strategy, marketing, sales, products, services, partnerships to guarantee that you will act quickly on their moves and drive innovation.
Get & grow customers
We help our clients to establish long-term partnerships with new and existing customers by unlocking hidden insights on
unmet needs, preferred vendors, decision-making process, business model. etc. We identify top priority segments and provide guidance on personalized sales and marketing strategy to win market share.
Develop winning solutions
We support our clients in launching and establishing winning products and services. Our work covers the entire solution lifecycle starting with initial opportunity assessment, through pre-launch concept testing, price positioning and messaging to post-launch evaluation and future roadmap development.
Some feedback about our work
Philips
The one thing that makes GemSeek my preferred partner for Marketing Intelligence projects is that I know, I don´t have to worry. In essence, any obstacle coming into our way or urgent requests are managed effectively and super professionally. THANKS for the great support delivered: In time, with passion and within budget.
Carl Machado, PhD, MA, Certified Paramedic;
Business Development & Project Leader
General Electric Healthcare
GemSeek did an excellent job in the recent engagement to pull together the insights which were well received by the stakeholders. In spite of project- and market-specific challenges, GemSeek were flexible in their approaches and got us the best insights possible.
Anand Viswanathan,
Value Proposition & Insights Leader
Nuffield Health
We’ve been able to highlight where issues are and what the customers really think about sites and build action plans based on these issues. Then we track the impact these changes have had on the business at a national, regional and local level.
Tom Mayor
Ospedale pediatrico Bambino Gesù
So far, they absolutely loved the report for the clarity of the information and the intuitive lay out! Excellent Job! To all the Team!
Philips
The one thing that makes GemSeek my preferred partner for Marketing Intelligence projects is that I know, I don´t have to worry. In essence, any obstacle coming into our way or urgent requests are managed effectively and super professionally. THANKS for the great support delivered: In time, with passion and within budget.
Carl Machado, PhD, MA, Certified Paramedic;
Business Development & Project Leader
General Electric Healthcare
GemSeek did an excellent job in the recent engagement to pull together the insights which were well received by the stakeholders. In spite of project- and market-specific challenges, GemSeek were flexible in their approaches and got us the best insights possible.
Anand Viswanathan,
Value Proposition & Insights Leader
Nuffield Health
We’ve been able to highlight where issues are and what the customers really think about sites and build action plans based on these issues. Then we track the impact these changes have had on the business at a national, regional and local level.
Tom Mayor
Ospedale pediatrico Bambino Gesù
So far, they absolutely loved the report for the clarity of the information and the intuitive lay out! Excellent Job! To all the Team!
Unlock the power of data
Customer Analytics Data
CUSTOMER EXPERIENCE
NPS and key driver analysis
CUSTOMER SEGMENTATION
Behavioral and demographics, Rule-based and clustering
DECISION-MAKERS ANALYSIS
Influence, importance, purchase drivers and criteria
CUSTOMER/PATIENT JOURNEY
Mapping, key touchpoints and opportunities
Market Assessment
OPPORTUNITY ASSESSMENT
Market structure & growth potential, drivers and barriers
COMPETITIVE LANDSCAPE
Key competitors profiling and deep-dives, SWOT, gap analysis
PRICING OPTIMIZATION
Acceptable price range, price sensitivity, revenue maximization
MODELLING & FORECASTING
Sizing, unit sales, prices, market share and profit, policy impact
Brand positioning
CONCEPT AND MESSAGE TESTING
Interest, relevance, believability and willingness to purchase, message audit
BRAND POSITIONING
Brand benefits and pillars, functional and emotional benefits
CAMPAIGN MEASUREMENT
ROI, KPI impact, engagement and follow-up actions
EVENT EVALUATION
Lead generation, social media buzz, brand image attributes
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