How A Leading MedTech Manufacturer Optimized Their Sleep & Respiratory Care Marketing Strategy by Studying the Communication Needs and Preferences of Physicians
Delving into a MedTech leader’s strategy: Unraveling the power of tailored research in shaping effective sleep care marketing through physician insights.
Leading the Way in Operating Room Maintenance: Leveraging Market Research for Predictive Service Delivery
The client wanted to become a leading provider of proactive and predictive surgery services. They used machine learning to create models that predict service needs in operating rooms, minimizing disruptions and maximizing efficiency. This helped improve patient outcomes and establish the client as a leader in the field.
How Roche Diagnostics uses predictive analytics to understand the voice of silent customers and drive targeted improvements
Roche Diagnostics partnered with GemSeek to leverage Predictive NPS and Root Cause Analysis, increasing visibility into customer experiences, identifying satisfaction drivers, and prioritizing improvements, leading to more effective communication and case resolution while enhancing customer loyalty and retention.
Competitive Benchmark for a POC Ultrasound Customer Service
We conducted a competitive benchmark study for a client in the point-of-care ultrasound market. By analyzing customer feedback and industry trends, they provided insights on the client’s strengths and weaknesses compared to their competitors, allowing the client to make informed decisions to improve their customer service and market position.
Empowering Philips’ Go-to-Market Strategy through GemSeek’s Voice of the Customer (VOC) Simulator
By collecting and analyzing customer feedback, we provided Philips with insights on customer needs and preferences. This allowed Philips to develop products and services that better met the needs of their customers, resulting in increased sales and customer loyalty.
Revamping Competitive NPS: Accelerating Insights for a MedTech Leader
Our client, a leading company in medical device and health IT, aimed to improve their global competitive Net Promoter Score (NPS) program and healthcare portfolio it covers. The existing program faced challenges in accessing the target audience and took longer than anticipated, making annual changes difficult to track consistently. Our new setup allowed the client to increase access to first-hand market insights from current potential and competitive customers by over 50%