Competitive Brand Perception & Market Pulse​

2x more respondents​ x3 ROI The business problem Our client, a global medical device and health IT leader, wanted to revamp their ongoing brand perception and market pulse study. The current setup allowed for very partial coverage, low actionability and dispersed reporting.​ Markets: USA, Japan, Germany, France, UK Our Solution GemSeek’s experience in MedTech and brand studies enabled transforming our client’s old mixed approach to a statistically proven one. The team collected insights on:​ The brand awareness, consideration, preference…

Concept Testing in the Home Respiratory Services Domain

increase of customer base increase market position increase offerings and single out differentiating features The Business Problem A leading manufacturer of respiratory care products wanted to further strengthen their presence and ultimately, understand whether their innovative new service would be well accepted to solidify their position as a market leader in the United States. Our Solution In order to create a holistic picture behind the driving factors influencing choices and…

Higher NPS® coverage and proactive measures though pNPS

100% customer base coverage 500 000 individual tickets analysed 10 000 customers contacted proactively The business problem Our client, an OEM for hospitals, laboratories and end patients has been running an NPS program for over 10 years. The program had become stagnant, with low response rates and very reactive. Our task We were tasked to find ways for our customer to innovate and solve two main pain points: low response…

Hospital Patient Experience: competitive landscape tracking, NPS & complete patient feedback system

4% revenue growth 10% increase in patient satisfaction 14% NPS score improvement 6 hospital branches implemented the PX program immediately The business problem Our client had to crack the complex competitive landscape and understand how to provide exceptional customer service to stand out. While working with an international hospital chain on creating its customised Patient Experience Program, we faced 3 main challenges. Our client lacked a deeper understanding of the…

AI will lead the way: market mapping & opportunity assessment

1 GLOBAL AI-START-UP ACCELERATOR PROGRAM 6 GROWTH STARTUP BUSINESS COLLABORATIONS 12 LONG-TERM HOSPITAL SOLUTION DEVELOPMENT 2 AI DEVELOPMENT FOCUS AREAS REVEALED As a result of the pandemic AI is currently no longer the top priority of both the MedTech giants and the healthcare systems. However, once we are able to look beyond the immediate demands that raised due to the COVID crisis, AI will again emerge as a key area…

Product concept, price & GTM test

73% awareness 21% consideration 1,000 users in 1 year Our client Our client, a leading medical solutions provider, needed market intelligence support and strategic insights for the launch of its new Health cloud platform for hospital operational and financial improvement. In the course of the project execution, we went through four main stages: Competitive landscape analysis To help our client understand the competitive landscape, we mapped a wide range of…