Healthcare

The Business Problem Our client, a global leader in medical imaging equipment, needed an overview of the point of care (POC) ultrasound customer service market. Our client needed general landscaping of the key market players, competitive service propositions and future trends. Our Solution Our approached included three steps: Granular desk research on market trends, regional preferences towards service offerings and selected competitors' service offerings In-depth interviews with key decision makers…

The Business Problem Our client--Philips, transformed their product and solution development mindset through a customer-first approach, where the company's main focus in solution and product development is addressing their customers' most urgent needs. When Philips started working on an integrated solution for heart disease treatment, they reached out to us. We were tasked to ensure their successful positioning and launch. Our Solution Amid a raging COVID-19 pandemic, however, the needs…

The Business Problem Our client—a world leader in medical device and health IT — wanted to revamp their ongoing global competitive NPS program and the entire healthcare portfolio the program covers. The current competitive NPS program had limited access to target audience and was taking longer than expected. Any annual changes made consistent tracking a harder task to accomplish. Our Solution We designed a more actionable and consistent NPS program…

2x more respondents​ x3 ROI The business problem Our client, a global medical device and health IT leader, wanted to revamp their ongoing brand perception and market pulse study. The current setup allowed for very partial coverage, low actionability and dispersed reporting.​ Markets: USA, Japan, Germany, France, UK Our Solution GemSeek’s experience in MedTech and brand studies enabled transforming our client’s old mixed approach to a statistically proven one. The team collected insights on:​ The brand awareness, consideration, preference…

increase of customer base increase market position increase offerings and single out differentiating features The Business Problem A leading manufacturer of respiratory care products wanted to further strengthen their presence and ultimately, understand whether their innovative new service would be well accepted to solidify their position as a market leader in the United States. Our Solution In order to create a holistic picture behind the driving factors influencing choices and…

100% customer base coverage 500 000 individual tickets analysed 10 000 customers contacted proactively The business problem Our client, an OEM for hospitals, laboratories and end patients has been running an NPS program for over 10 years. The program had become stagnant, with low response rates and very reactive. Our task We were tasked to find ways for our customer to innovate and solve two main pain points: low response…