Author: Alexandra-Emily Kokova

Healthcare Insights – 03/23

Alexandra-Emily Kokova
Healthcare Insights, 3/23 ECR 2023: Brand Buzz Report Trends & Forecasts in Cardiology EAU Brand Buzz: Early Sign Up BRAND BUZZ REPORT Who dominated the ECR 2023 online conversation? For a second year in a row we've teamed up with the European Society of Radiology to bring you the only event report you need to benchmark how your company performed before, during and after the event was over. The ECR…

Trends & Forecasts in Cardiology: Predictive Algorithms will Improve the Overall Quality of Care

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research The field of cardiology is constantly evolving. Its advancement is largely because of medical devices and the everchanging and steadily accelerating technologies. In 2023, we expect to see major breakthroughs in areas such as wearable devices, artificial intelligence (AI), 3D printing and robotics. These innovations hold the potential to improve patient outcomes significantly and enhance the…

ECR 2023 Competitive Brand Buzz Report

Alexandra-Emily Kokova
ECR 2023 Competitive Brand Buzz Analysis Online analysis based on ECR 2023 Congress mentions in the period 24 February 2023 - 09 March 2023 GET IN TOUCH event date 01/03 - 05/03 2023 The European Congress of Radiology’s (ECR) 2023 edition was conducted under the title “The Cycle of Life”.  ECR 2023 took place in Vienna—its traditional spring meeting spot. The event hosted memorable multidisciplinary sessions with an input from…

Healthcare Insights – February 2023

Alexandra-Emily Kokova
Healthcare Insights, 2/23 The Voice of Lab Professionals: Field Insights MedTech News Updates FIELD STUDY INSIGHTS Great CX is the Only Way to Differentiate Recently we conducted a study, where we asked lab professionals about their brand experiences. We focused on four major companies that provide IVD equipment in both the UK and US markets. Only one company stood out. So, how can the remaining three competitors speed up their…

Competitive Benchmark: POC Ultrasound Customer Service

Alexandra-Emily Kokova
The Business Problem Our client, a global leader in medical imaging equipment, needed an overview of the point of care (POC) ultrasound customer service market. Our client needed general landscaping of the key market players, competitive service propositions and future trends. Our Solution Our approached included three steps: Granular desk research on market trends, regional preferences towards service offerings and selected competitors' service offerings In-depth interviews with key decision makers…

The Voice of Lab Professionals: Experience Matters More than Product Improvements

Alexandra-Emily Kokova
Telecommunications Healthcare Industrial Production Consumer Goods Customer experience Text Analytics Advanced Analytics Market Research Today's laboratory diagnostic equipment market is viciously competitive. Our recent findings clearly show that customer experience is the only way for companies to differentiate. We took this a step further, exploring the laboratory diagnostic equipment domain in a self-commissioned study. TABLE OF CONTENTS About the Study > Only One Leader Stands Out > Experience Is More…